BOX OFFICE ROUNDUP: THE SUMMER 0F 2016

FROM BOX OFFICE SURPRISES TO BOX OFFICE BOMBS TO NEW LEVELS OFF ONLINE VITRIOL, THIS SUMMER HAD A LITTLE BIT OF EVERYTHING

With Labour Day right around the corner, another movie summer season is officially in the books. So with that in mind, lets take a look back at this summer’s winners and losers at the box office. 2016 was considered a down year for the annual summer spectacle, but among the disappointments and the controversies there were a handful of bright spots.

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BOX OFFICE ROUNDUP: SUICIDE RUN

THERE WAS NEVER ANY DOUBT SUICIDE SQUAD WAS GOING TO OWN THE BOX OFFICE THIS WEEKEND DESPITE POOR REVIEWS. NOW THE QUESTION IS HOW FAR WILL THIS GRAVY TRAIN RUN?

There was never any doubt that DC/Warner Bros. Suicide Squad was going to open huge. After weeks of tracking and speculative monitoring, there was no question it was going to open number one this weekend, laying waste to every record in its path and forcing every other movie on the planet to scramble in it’s colossal wake. So Suicide Squad’s record-breaking success came as absolutely no surprise to anyone anywhere.

Now is when it gets interesting.

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